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電通の考える「B層」の定義とは、「自分では何も考える力がなく、デレビ・新聞雑誌しか見ないために、繰り返し同じ内容をテレビ新聞雑誌で繰り返し報道すると、いつの間にかその内容を自分が考えていたかのように錯覚してしまう人々」なのだそうです。

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